A COLLABORATIVE VIDEO AGENCYWHERE STORYTELLING MEETS ROIWE CREATE CONTENT AT SCALE HELPING YOU BUILD YOUR BRAND01WE HELP PEOPLE AND BRANDS SHARE MEANINGFUL IDEAS—THROUGH FILM Everyone wants their ideas, their work to matter—to have impact, to achieve results. Whether it’s a social post, :30s commercial, brand story, or film, we work … Read More

RECRUITMENT FILMSWe understand that attracting your audience requires more than just listing qualifications; it’s about telling the story of your organization and the people who make it thrive. We focus on the essence of your values and opportunities, creating a compelling visual narrative that speaks directly to your potential audience.CONNECT … Read More

TESTIMONIALSWe understand the power of testimonials in forging a genuine connection with your audience. Our testimonial services focus on capturing the true essence of customer experiences, transforming them into powerful narratives that speak volumes about your brand. We believe in the authenticity of storytelling – each testimonial is a unique, … Read More

BRANDED CONTENTWe specialize in creating content that does more than promote — it tells your brand’s story in a way that captivates and connects with your audience. Our approach blends creative storytelling with strategic marketing to produce content that not only aligns with your brand identity but also stands out … Read More

COMMERCIALSOur directors combines artistic vision with marketing acumen to create commercials that capture attention and resonate deeply with your target audience. We understand that a great commercial is more than just a sales pitch; it’s a story that embodies your brand’s values and message.CONNECT WITH US Your Name (required) Your … Read More

DOCUMENTARY FILMSWe believe in the power of documentary filmmaking to inspire, educate, and evoke change. Our dedicated team of filmmakers specializes in bringing untold stories to life, focusing on authentic narratives that resonate with audiences worldwide. Whether you’re aiming to shed light on social issues, capture historical events, or tell … Read More

A COLLABORATIVE VIDEO AGENCYWHERE STORYTELLING MEETS ROI01WHO WE ARETaproot Pictures is a dynamic film and video production agency, catering to a diverse range of clients, both large and small, across various genres of content creation. Boasting over 15 years of experience in delivering exceptional service, our work has garnered national … Read More

CHEVROLET GARAGE MAKEOVERCASE STUDY01FROM DRAB TO FABPamela Talley loved her electric car but missed all the guilty pleasure snacks she used to get at the gas station. We worked with Weber Shandwick and Chevrolet to concept and create a garage makeover for Pamela. With the keen design skills from celebrity … Read More

ON THE SLOPES WITH ONSTARCASE STUDY01Adventure in the Montana MountainsWe were tasked by Campbell Ewald to tell a story about avid skier and influencer, Claire Mitchell, as she uses OnStar technology to keep her safe in the rugged Montana mountains. Big Sky Resort, known for its vast and varied terrain, … Read More

STORYTELLING FOR HIGHER EDUCATIONCASE STUDY01COLLEGES AND UNIVERSITIESOur collaboration with Michigan State University and Calvin University focused on creating engaging campaigns to draw students to their campuses. For each institution, we began by pinpointing the objectives of their recruitment campaigns through our Strategic Input Brief. This approach enabled us to construct … Read More

BUILDING BROADCAST CAMPAIGNSCASE STUDY01DEEPLY COLLABORATIVE WORKFLOWOur first collaboration with Authenticity Marketing Group involved developing two 30-second TV commercials for their client, Faith Hospice. Over the past three years, our partnership has expanded, resulting in the creation of six diverse TV spots. Additionally, we have produced over 50 short content pieces … Read More

HELPING GMC LAUNCH A NEW VEHICLECASE STUDY01REDESIGNED FROM THE GROUND UPWe were tasked by Weber Shandwick to put together a remarkable launch video for the GMC Acadia. With specific deliverables including a running footage package and sizzle reel that helped General Motors agencies debut the vehicle to the media. The … Read More

ONSTAR – ON THE SLOPESWEB OnStar features Claire Mitchell as she navigates the tough terrain with the help of OnStar  at Big Sky Mountain resort. Shoot Crew: Director: Josh Carrasquillo Producer: Shannon Strange DP: Chris Naum Assistant Camera: Cole Hammontree Location Sound: Harrison Smith Drop Op(s): Patrick Conroy & Cole … Read More

CLIP & CLARITYNEWSLETTER AND PODCAST. NO SELLING. ALL FUN!We’re demystifying film & video production in a bi-weekly newsletter and podcast. Our goal is to offer valuable insights and perspectives to marketers, communicators, producers, and any organization intrigued by the intricacies of video production. Join us as we explore every facet … Read More

ONSTAR BUSINESS SOLUTIONS – WALT DISNEY WORLD RESORTS MINI VAN SERVICEWEB OnStar Business Solutions brings WiFi to Walt Disney World Resorts® Mini Van Service. Director: Josh Carrasquillo Producer: Shannon Strange DP: Seth Haley AC 1: Rachel Chrzanowski DIT: Domonic Smith Prod Coord: Garret Moore Gaffer: Mike Smallwood Grip: Mike Ruthheart … Read More

JETBRIDGEBROADCAST – SUPER BOWL West Michigan viewers gathering to watch Super Bowl LVII on noticed the Gerald R. Ford International Airport “Jetbridge” spot. Agency: Extra Credit Projects Director: Karl Koelling DP: Tyler Grimm 1st AC: Emily Cameron DIT: Luke Brown Prod. Design: Jan Bridgeman HMU: Kathy Price Location Sound: Nate Morris Light … Read More

Faith Hospice – “Permission to live”BROADCAST This spot focused on how people in hospice care spend their final hours, days, or months maximizing their life. Cancer is a terrible disease, but we found meaning and hope in this spot. Client: AMG/Faith Hospice Director: Karl Koelling DP: Tyler Grimm  1st AC: … Read More

GMC Acadia – “The Choice”WEB The highly anticipated 2024 GMC Acadia Denali and AT4 trims have set a new standard in the world of SUVs, combining cutting-edge technology, unparalleled performance, and a luxurious driving experience. The choice is yours! Talented crew: Prod: Taproot Pictures Dir: Karl Koelling EP: Josh Carrasquillo Producer: Annie Varberg Producer: Bryan … Read More

ELEVATING YOUR STORYTELLINGWith a passion for storytelling and an expertise in aerial cinematography, we specialize in bringing your visions to new heights – literally.REQUEST QUOTEWHY CHOOSE US? Safety First: Safety is our top priority. Our team is comprised of FAA Certified Pilots and we adhere to the strictest safety protocols … Read More

UNLOCK THE POWER OF STORYTELLING FOR HIGHER EDUCATIONWith over 15 years of expertise in producing top-tier video content, we are your trusted partner for taking your institution’s video content to the next level.LET’S PLAN YOUR PROJECTWHY CHOOSE US?1. Experience: We’re not just any video production company; we’re a seasoned industry … Read More

MEASURABLE RETURN ON INVESTMENT Is it really possible to measure performance and return on investment for video? We’ve taken out the mystery with our data-driven approach. Learn more below and click the button to get started.REQUEST QUOTEHOW RETAIN WORKSWe understand that measuring return on investment (ROI) for video content can often … Read More

01SERVICESWe’ve found that while there’s no shortage of good stories, there is a shortage of good storytelling. We believe it’s our job to help change that. No matter the project, our job is to communicate your best ideas in a way that makes people want to watch them. That’s the … Read More