We firmly believe that a smart process is key to producing great work, and that attempts to short change it are counter-productive. 01_Process was inspired by this belief, and reflects our experience of how one idea can lead to another.
At its essence, story is about capturing attention, pulling people forward, and creating a meaningful and appropriate resolve. We believe humans are hard-wired for this, and we look to employ varying forms of story in all of our projects.
Imagery can quickly communicate remarkable amounts of information, but it can also evoke feelings and emotions. This is the power of cinematic filmmaking and why the use of video has exploded. We use it for all its worth.