WHY YOU NEED A CREATIVE BRIEF

I recently read some advice about blog writing: when writing, focus on “how” content as opposed to “why” content, because people like to be helped. I thought that was pretty good, as I find that when I’m online, I’m constantly looking for content on how to do things better and … Read More

THE MAKING OF 01_PROCESS

In July of 2017, we launched our first brand film titled “01_Process”. This film is one in a series of three that defines our core values. We believe that great films are made by a strong process, powerful story and amazing imagery. A smart process is key to producing great … Read More

HOW TO GET THE MOST OUT OF YOUR VIDEO PRODUCTION

If you spend your day in the agency or corporate creative world, you may have heard the term “content hierarchy.” You will often hear this term when redesigning a website. Have you heard this term as it relates to video production? It is a simple and effective way to think … Read More