This split screen concept shows just a few of the many great reasons to be part of the YMCA in greater Grand Rapids. We worked with Stevens Advertising to create this spot in just 4 weeks from concept to completion (over the Christmas holidays)! Though it looks simple, it was a complex shoot that required a lot of planning and coordination. In addition to shooting it all in one day, we shot at 6K resolution on a RED Epic in order to have plenty of room in post to make things line up how we needed them to. Thanks to the Y for helping with talent – all of whom are real YMCA members!