A lot of banks and brokerage houses tout the personalized nature of their services, but if you ask the customers of Founders Bank & Trust, you’ll find out that for them, it’s true.

This agency spot was created for Founders Bank & Trust to spotlight the highly relational and customized approach Founders’ personnel take with their clients’ investment portfolios. The commitment to the local community is also an important part of Founders’ approach as communicated through the visuals of this 0:30 television spot.