Smokin’ Mad Love is a longboard company in Grand Haven, Michigan, co-founded by Jon and Blair Butler. They’re doing some pretty amazing things with longboards that have gotten the eye of industry leaders, all the while bringing their brand of Smokin’ Mad Love to the world.

Taproot created this film as an innovative way to tell share the Smokin’ Mad Love brand and story, and to help people get to know the personalities behind the company.

Watch the full film above.