Detroit, Michigan Taproot Pictures Flash Flood When flash flooding hit a small Missouri town, an OnStar Advisor helped one Member stay safe above the raging waters. Tammy Chervitz just wanted to drive to the airport for a business trip. One Monday morning in August, the financial analyst was leaving her … Read More
Ellison Brewery Barrel Aged Series
GRAVITYSOCIAL CAMPAIGN A series of 10 separate social media videos for Ellison Brewery’s barrel aged special release series. All effects were done in-camera. Director: Josh Carrasquillo Client: Ellison Brewery Cinematographer: Josh Carrasquillo Editor: Matthew Bouwense BACK
REI Presents: 1000 Mile Dream
REI PRESENTS: 1000 MILE DREAMDOCUMENTARY SHORT When your dream is as big as the Iditarod, you’re bound to have a few bumps along the way. Liza Dietzen fell in love with dog sledding as a child and has dedicated the majority of her life to pursuing her dream and caring … Read More
Film Release | 1000 Mile Dream
Taproot Pictures Grand Rapids, MI Film Release: 1000 Mile Dream About the film: Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering a … Read More
OnStar | Tanner’s Story
BIG FISH WEB COMMERCIAL Just because something starts badly, doesn’t mean it has to end that way. Thanks to OnStar and the friendly people of Selkirk, MB, a fishing trip to Canada was saved from completely going south. Learn more about the story here. Shot on location in Winnipeg, MB, … Read More
Case Study: Coca-Cola | Fairlife Milk
Objective Create a high-end film that tells the fairlife story. Challenges Given a “stiff” script, different personalities historical events Limited availability & access to founders of the company Shooting outdoors on a large footprint Desire to shoot story as well as social content Photography requested Solution We helped revise the … Read More
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An Old Man’s Game selected for Indy Film Fest
Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling An aging Christmas tree farmer struggles to maintain his crop while grappling with his own mortality and the value of his work. Directed by his son, Karl Koelling. Indy Film Fest Official Selection Watch the film … Read More
REI: How to battle the cold with a film crew, thousands of pounds of equipment, and a dog sled team.
Filmmaking comes in many different sizes, shapes, formats, people, and places. Documentary filmmaking is a special genre that can prove to rival even the biggest Hollywood blockbusters as we’ve seen recently with “Free Solo“. Often times though, the everyday person doesn’t get to see what it takes to create the … Read More
fairlife Story
FAIRLIFE STORYBRAND FILM Every great company has a founder’s story and this is that. Mike and Sue McCloskey are true innovators in the dairy industry and testaments to the idea that necessity is the mother of invention. We worked with fairlife’s internal team to create this brand film on location … Read More
An Old Man’s Game
AN OLD MAN’S GAMEDOCUMENTARY SHORT 2019 Telly Award Winner Growing Christmas trees may seem relatively simple, but there’s a lot that goes into it. However, for this farmer, though the work is grueling and relentless—it’s a passion. Fighting age and nature, Mel Koelling continues to find a way forward, finding … Read More
Purchase Confirmation
Thank You!Thank you for your order. Please allow 3-5 days for shipping. If you have any questions. Please contact us at the information below: (616) 805-0449 [email protected]
Legrand
MAKE A BEAUTIFUL SWITCHTELEVEISION COMMERCIAL American Advertising Award Can a light switch be the life of the party? If they’re from Legrand, then the answer is yes! We created this 0:30 commercial with Grey Matter Group. The spot went on to win an American Advertising Award in the regional/national television … Read More
Case Study: Amway IBO Storytelling
Objective Create authentic and compelling testimonial videos of real Amway IBOs as a way to demystify the business opportunity, humanize the brand, and peak consideration amongst the target audience. Challenges Combine shoot dates with selected IBO’s planned visits to Grand Rapids Manage talents very limited shooting schedule Film 14 IBO … Read More
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It Ain’t Over
ED'S STORY It Ain't Over from Flannel Staff on Vimeo.IT AIN’T OVERDOCUMENTARY SERIES World Premiere SXSW Film Festival, Telluride Film Festival Official Selection, Winner Santa Cruz Film Festival, AFI Docs Official Selection When Ed Dobson was diagnosed with ALS, he was given 2-5 years to live. Not only did he … Read More
Our Daily Bread
OUR DAILY BREAD APPONLINE COMMERCIAL It’s easy to let important things get pushed aside by urgent things. The ODB app helps makes it easy for users to access spiritual encouragement at any time. Designed for an app launch, this spot was created to show off the practical nature of the … Read More
The Ecology School
ECOLOGY SCHOOLRECRUITING FILM For some students, the best education happens outside the four walls of a classroom. As for what they learn, they would tell you that it extends far beyond the category of knowledge. Because this project was to be used as a development and recruiting tool, the production … Read More
My Amway Story
MY AMWAY STORYTESTIMONIAL Created as part of a testimonial series for Amway in Grand Rapids, MI. Director: Karl Koelling Client: Amway Cinematographer: Jeff Sukes & Craig Harmer Editor: Matthew Bouwense
Every Moment
EVERY MOMENTBRAND FILM Calvin College is known for academic excellence, but that’s more than just helping students learn, it’s helping students grow. Calvin is about developing the whole person, and if you come here, expect to be stretched. Part of a recruiting campaign, we worked directly with Calvin’s Marketing Team … Read More
first steps kent
FIRST STEPS KENTTELEVISION COMMERCIAL A :30s commercial for Kent County. Director: Karl Koelling Agency: Extra Credit Projects Client: Kent County Editor: Matthew Bouwense
Contact
[email protected] (616) 805-0449FOUNDERKarl [email protected] ProducerJosh [email protected] ADDRESS415 Norwood Ave SE Grand Rapids MI 49506Footage LicensingFilmsupplyfilmsupply.comSEND US A MESSAGE Your Name (required) Your Email (required) Subject What Can We Help You With? Δ
About
01OUR ROOTSTaproot Pictures began in 2006 as a film and video production company in Michigan with a dream of creating high-quality films that impact audiences in meaningful ways. Now, our portfolio includes award winning documentaries, commercials, social content, and branded stories that have reached audiences around the world. Our mission … Read More
Work
WORKOur work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. WORKOur work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. SILVERADOChevroletFISHINGFaith HospiceFAIRLIFE STORYCoca-ColaREI PRESENTS: 1000 MILE … Read More
Home
WE HELP PEOPLE AND BRANDS SHARE MEANINGFUL IDEAS — THROUGH FILMA FULL SERVICE VIDEO AGENCY MARRYING STORY WITH ROI. 01WHAT WE DOEveryone wants their ideas, their work to matter—to have impact, to achieve results. Whether it’s a social post, :30s commercial, brand story, or film, we work hard to make … Read More