THE MERCEDES-BENZ AMG GLE 63S COUPÉ


GETTING THERE

WEB SPOT



A couple drives through open winding roads in the Pacific Northwest to their favorite beach spot to watch the sunset. Sometimes getting there is just as fun as being there. Introducing the brand new Mercedes-Benz AMG Gle 63s.



Producer & Director: Josh Carrasquillo

Director of Photography: Karl Koelling

1st AC: Harrison Smith

Grip: Carter Louisell

Photographer: Logan Zillmer

Danny Howard: Grip and Photo Assistant

Editor: Josh Carrasquillo

Colorist: Josh Maczinski

Sound Design: Greg Greiner

Music: Virgil Arles “Pyro” (Musicbed)

Special Thanks: Chris and Lori Wolters


ABOUT THE PRODUCTION

APPROACH


We approached this a small crew of multi-talented filmmakers able to pull off a high end vehicle shoot with limited budget in less than a day. We used a six person crew for both the camera car and picture car. In tandem with the motion shoot, we also conducted a photography shoot to provide additional content for this campaign.

With a crew of six and a simple camera car, we created a web spot that tells the story of a married couple traveling to the beach in 30 seconds or less.

The vehicle is a Mercedes-Benz GLC 63s and is the main character in this story.

Sometimes “getting there” is just as fun as being there.




ABOUT THE PRODUCTION

APPROACH



Our intention with this project is to create a proof of concept. The concept is that a small crew of multi-talented filmmakers can pull off a high end vehicle shoot with limited budget in less than a day. In tandem with the motion shoot we also conducted a photography shoot to provide additional content for this campaign.

With a crew of six and a simple camera car, we created a web spot that tells the story of a married couple traveling to the beach in 30 seconds or less.

The vehicle is a Mercedes-Benz GLC 63s and is the main character in this story.

Sometimes “getting there” is just as fun as being there.


CAMPAIGN DELIVERABLES

EDITORIAL




All editorial was done in house at Taproot. We created a :30s and :15s spot that will be used for web and social. Along with the spots we delivered eight images fully re-touched and colored. 

The edit is a mixture of smooth leisurely driving shots intercut with performance shots that engage the viewer and enhance the vehicles features.


PHOTOGRAPHY

LOGAN ZILLMER




Photography was shot in a separate camera car dedicated to photography and done by frequent collaborator Logan Zillmer.

MORE INFORMATION | CONTACT

JOSH CARRASQUILLO

DIRECTOR | EP


josh@taprootpictures.com
(616)-902-0327