Luxury Redefined

Director's Cut


Director Brian Petchers' goal was to bring to life the world of Lincoln in a way that's both aspirational and accessible. Each shot was meticulously designed to balance beauty with function, creating something that feels both familiar and refreshingly new. Over 200+ deliverables were created for this project. View the entire project by reading our Case Study. 

Prod: Taproot Pictures
Dir: Brian Petchers
EP: Josh Carrasquillo
Producer(s): Bryan Fellows and Annie Varberg
Director of Photography: Paul Theodoroff

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