Lincoln is a rare modern classic; innovative yet timeless. This project presented a unique opportunity to explore a vision from Director Brian Petchers that beautifully captured the craftsmanship and functionality of the 2025 Lincoln Corsair and Navigator.
Elevated and luxurious, yet naturally grounded was our approach, which stands apart from typical CGI-heavy automotive commercials. Brian and Paul Theorodoff (DP) worked hard to craft a visually stunning atmosphere through beautiful locations, dynamic camera movements, and thoughtful casting. We landed on shooting in Austin, Texas, searching for places that felt attainable, yet possessed a pristine and universally familiar feeling of "Anywhere, USA".
Photography stills and retouching also played a crucial role in this project, ensuring a cohesive visual narrative that extended beyond motion deliverables. Longtime collaborator Logan Zillmer flawlessly executed the stills portion of the production, navigating the challenges of a hybrid shoot with ease.
