ABOUT


From concept to completion, we understand the path to making a great film. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

ABOUT


From concept to completion, we understand the path to making a great film. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page

“Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful films.”

taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page-mobile

“Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful films.”

OUR PROCESS


If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.


DISCOVERY


  • Research & gather information
  • Interview stakeholders
  • Strategic input brief (SIB)

STRATEGY & CREATIVE


  • Synthesize findings
  • Ideation
  • Present Concepts

PRE-PRODUCTION & PRODUCTION


  • Scouting
  • Planning & scheduling
  • Filming

POST-PRODUCTION


  • Editing, animation & effects
  • Scoring & sound design
  • Color correction & grading
  • Delivery

OUR PROCESS


If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.


DISCOVERY


  • Research & gather information
  • Interview stakeholders
  • Strategic input brief (SIB)

STRATEGY & CREATIVE


  • Synthesize findings
  • Ideation
  • Present Concepts

PRE-PRODUCTION & PRODUCTION


  • Scouting
  • Planning & scheduling
  • Filming

POST-PRODUCTION


  • Editing, animation & effects
  • Scoring & sound design
  • Color correction & grading
  • Delivery
taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page-mobile-2

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

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taproot-pictures-film-video-production-grand-rapids-michigan-afi-discovery-silver-docs-about-page-mobile
taproot-pictures-film-video-production-grand-rapids-michigan-vimeo-staff-pics-about-page-mobile
taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page-mobile-3

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

taproot-pictures-film-video-production-grand-rapids-michigan-vimeo-staff-pics-about-page-mobile

CAPABILITIES


Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:


  • Audience analysis & messaging strategy
  • Distribution strategy
  • Concept and script creation
  • Producing & project management
  • Budget Development & Management
  • Location scouting
  • Storyboarding
  • Casting
  • Directing
  • Interviewing
  • Production design
  • Hair & makeup
  • Filming
  • Editing
  • 2D & 3D Animation
  • Color correction & grading
  • Music scoring & sound design
  • Sound mixing & mastering

CAPABILITIES


Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:


  • Audience analysis & messaging strategy
  • Distribution strategy
  • Concept and script creation
  • Producing & project management
  • Budget Development & Management
  • Location scouting
  • Storyboarding
  • Casting
  • Directing
  • Interviewing
  • Production design
  • Hair & makeup
  • Filming
  • Editing
  • 2D & 3D Animation
  • Color correction & grading
  • Music scoring & sound design
  • Sound mixing & mastering


CLIENTS


We’ve worked with some remarkable clients. Here are a few of the brands that you may recognize:

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taproot-pictures-film-video-production-grand-rapids-michigan-herman-miller-about-page
taproot-pictures-film-video-production-grand-rapids-michigan-autodesk-about-page
taproot-pictures-film-video-production-grand-rapids-michigan-Amway-about-page
taproot-pictures-film-video-production-grand-rapids-rei-about-page
taproot-pictures-film-video-production-grand-rapids-schawk-about-page
taproot-pictures-film-video-production-grand-rapids-fairlife-about-page
taproot-pictures-film-video-production-grand-rapids-steelcase-about-page

CLIENTS

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