ABOUT


From concept to completion, we understand the path to creating great work. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

ABOUT


From concept to completion, we understand the path to creating great work. Whether you have an idea or need help uncovering it, we can help. We work with agencies, companies, organizations, and others – helping them transform their best ideas and stories into equally great films.

taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page

“Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful production.”

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“Our work is defined by a clear understanding of story, a belief in the creative process, and a commitment to inspiring imagery. These are the elements that serve as the foundation for effective, authentic, and meaningful production.”

OUR PROCESS


If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.


DISCOVERY


  • Research & gather information
  • Interview stakeholders
  • Strategic input brief (SIB)

STRATEGY & CREATIVE


  • Synthesize findings
  • Ideation
  • Present Concepts

PRE-PRODUCTION & PRODUCTION


  • Scouting
  • Planning & scheduling
  • Filming

POST-PRODUCTION


  • Editing, animation & effects
  • Scoring & sound design
  • Color correction & grading
  • Delivery

OUR PROCESS


If there is a secret sauce, it could be argued that it’s found in the process. We talk about process a lot because it’s really that important.


DISCOVERY


  • Research & gather information
  • Interview stakeholders
  • Strategic input brief (SIB)

STRATEGY & CREATIVE


  • Synthesize findings
  • Ideation
  • Present Concepts

PRE-PRODUCTION & PRODUCTION


  • Scouting
  • Planning & scheduling
  • Filming

POST-PRODUCTION


  • Editing, animation & effects
  • Scoring & sound design
  • Color correction & grading
  • Delivery
taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page-mobile-2

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

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taproot-pictures-film-video-production-grand-rapids-michigan-afi-discovery-silver-docs-about-page-mobile
taproot-pictures-film-video-production-grand-rapids-michigan-vimeo-staff-pics-about-page-mobile
taproot-pictures-film-video-production-grand-rapids-michigan-rooty-about-page-mobile-3

Taproot’s work has received numerous awards (ADDY, Telly, and industry specific), has been seen on television as well as the big screen (including festivals like SXSW & Telluride), and has been distributed around the world.

taproot-pictures-film-video-production-grand-rapids-michigan-vimeo-staff-pics-about-page-mobile

CAPABILITIES


Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:


  • Audience analysis & messaging strategy
  • Distribution strategy
  • Concept and script creation
  • Producing & project management
  • Budget Development & Management
  • Location scouting
  • Storyboarding
  • Casting
  • Directing
  • Interviewing
  • Production design
  • Hair & makeup
  • Filming
  • Editing
  • 2D & 3D Animation
  • Color correction & grading
  • Music scoring & sound design
  • Sound mixing & mastering

CAPABILITIES


Different clients and projects require varying levels of production and services. We regularly handle projects ranging in crew size from 2 to 30+, covering a range of production budgets. Our projects typically involve the following functions and capabilities:


  • Audience analysis & messaging strategy
  • Distribution strategy
  • Concept and script creation
  • Producing & project management
  • Budget Development & Management
  • Location scouting
  • Storyboarding
  • Casting
  • Directing
  • Interviewing
  • Production design
  • Hair & makeup
  • Filming
  • Editing
  • 2D & 3D Animation
  • Color correction & grading
  • Music scoring & sound design
  • Sound mixing & mastering


CLIENTS


We’ve worked with some remarkable clients. Here are a few of the brands that you may recognize:

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taproot-pictures-film-video-production-grand-rapids-michigan-general-motors-onstar
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taproot-pictures-film-video-production-grand-rapids-michigan-mcihiganstate
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taproot-pictures-film-video-production-grand-rapids-steelcase-about-page
taproot-pictures-film-video-production-grand-rapids-steelcase-about-page
taproot-pictures-film-video-production-grand-rapids-michigan-autodesk-about-page

CLIENTS

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