Ford Mobile Service – Power Play

Ford Mobile Service comes to you, meeting you right where you are. This was the campaign's core idea and informed all our decisions when it came to crafting the world of these spots.

The team over at VML had developed two concepts which they entrusted to us for this campaign. The first aimed to capture the spirit of the new year centering on a boxer at a gym (see below), and the second spot rode the excitement surrounding the Olympic winter games as a group of girls' hockey players enjoy an evening on a nostalgic backyard ice rink. Using these ideas as a launch point, we worked with director Danny Corey to flesh out the stories in pre-production. Danny shines at creating scenes that feel grounded and realistic, drawing out actor performances that seamlessly integrate key campaign messages into the story.

Fun fact, if the deep, commanding voice of these spots sounds familiar, that's because voice over for this project was performed by none other than renowned actor Bryan Cranston.