GMC – Echoing Expertise

GMC trucks are crafted to embody boldness, refinement, and practicality, with a strong emphasis on innovation and advanced technology. Beyond engineering excellence, the brand is committed to maintaining their vehicles to the highest standards. We were entrusted with showcasing GMC's expert-level Certified Service in this multi-spot campaign under the direction of Brett Warkentien blending stunning visuals with unparalleled vehicle expertise to tell their story.

Originally wanting to shoot in the Pacific Northwest, these 6 spots ended up being filmed in our own backyard: Detroit and Marquette in Michigan's beautiful Upper Peninsula. This allowed us to capture the full natural beauty of the great outdoors, while still being efficient in planning and execution.