GMC Acadia Launch

HELPING GMC LAUNCH A NEW VEHICLE

CASE STUDY

REDESIGNED FROM THE GROUND UP

We were tasked by Weber Shandwick to put together a remarkable launch video for the GMC Acadia. With specific deliverables including a running footage package and sizzle reel that helped General Motors agencies debut the vehicle to the media. The Acadia was redesigned to be more capable and spacious than the previous-generation. This required meticulous considerations for camera movement and placement throughout filming. We featured two trims, the luxurious Denali and the rugged AT4.

DAYS

LOCATIONS

CREW

PICTURE CARS

MOHO

ROAD CLOSURES

DELIVERABLES

HOURS OF FOOTAGE

TWO TRIMS
TWO DAYS

A specific challenge was finding a way to film interior and exterior footage of two different vehicles, in two days, and in two different locations. Our production team identified two suiteable locations in Grand Rapids, Michigan that served the aesthetic both client and agency creatives desired. A upscale modern home served as our first location. Primarily used for the Denali trim. We sourced a two track in the country that served as our second location, providing loose dirt roads for our AT4 trim.

OFF ROAD &
ON THE STREETS

The AT4 trim features a rugged design suitable for off-road conditions. We found a great location to feature this trim and closed it down in order to safely capture driving footage. The creative team desired a pristine scenic road to film the Denali trim. Working with the local sheriff's department we closed down the roads and captured smooth & stunning driving footage.

A Bit About Our Approach

Experience is key in every Taproot production. Understanding the complexity of coordinating two vehicles, two locations, and a two-day schedule, we meticulously planned our shoot. The agenda included filming static exterior and interior shots of both vehicle models at the first location on the initial day. The following day was dedicated to capturing dynamic running footage of both models using our camera car on closed roads. This meticulous planning yielded over eight hours of stunning footage, culminating in exceptional deliverables.

BEHIND THE SCENES

OUR PARTNERS

Our partners are the ones who help our productions look and feel polished. In this project one partner along with the talented crew, were critical to the success of the finished project.

Color grading is an essential part of the finished product and this project was no exception. We partnered with Company 3 to develop a polished commercial look for all of the footage for this project.

THE TAPROOT EXPERIENCE

We're not just about bringing commercial projects to life; we're about curating experiences.

Our process is deeply collaborative, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.

We truly believe that we bring meaningful ideas to life and part of that mission is to bring meaningful experiences to our clients as well.

We're grateful for the opportunity to have completed the following project and we're thankful for all of our crew members who helped bring it to life.

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