Overview
We were commissioned to create a social spot for the Chevrolet Suburban that would find its inspiration in Wes Anderson’s films. The agency creative team were passionate fans of Wes’ films and our Directors, Josh Carrasquillo and Karl Koelling, knew that delivering a spot littered with near perfect call backs to his films were a must have. The spot was titled, “A Uniquely You Adventure,” and the concept followed an appropriately suburban family as they embarked on their fall adventure in their 2022 Chevrolet Suburban.
Rigorous location scouting, casting, wardrobe selection, prop purchases, and advanced planning were employed to help bring this piece to life and honor Wes’ unique style.
Challenges
- Produce and shoot within one week of award before fall leaves turn
- Cast a believable and unique set of characters that spoke to some of Wes’ most popular films
- Finding a location that was very “Wes” while also keeping it within Chevrolet brand standards
- Specific framing and detailed location scouting to accurately capture Wes’ iconic cinematography
- Craft the story within the context of six key messaging points
Solutions
To account for the rapidly changing colors of the trees, we knew we had to produce this fast. That meant finding a location in Michigan, conducting casting calls and callbacks virtually, and working around the clock with our production designer to nail the look. There was only one solution for the location and that was the Christmas tree farm featured in “An Old Man’s Game.” The rest was a constant back and forth with casting and production design to make sure this was an accurate ode to Wes.
Deliverables
1 unique edit in multiple aspect ratios and subtitles.
Chevrolet – A Uniquely You Adventure | Director’s Cut from Taproot Pictures on Vimeo.
Director(s): Josh Carrasquillo & Karl Koelling
Producer: Ken Schmidt
Director of Photography: Jeff Sukes
1st AC: Rick Saliga
Production Design: Mimi Ray
Gaffer: Matt Lowing
G & E: Lowing Light
Editor / VFX / Colorist: Josh Carrasquillo
Music Licensing: Musicbed
Track 1: Something French – Jacob Montague
Track 2: Los Angeles – Accents
Agency: Weber Shandwick
Client: Chevrolet
Chevrolet Suburban A Uniquely You Adventure: https://www.youtube.com/watch?v=MyqNaGhgDaA