Case Study: Faith Hospice – “Fishing”


Our friends at Authenticity Marketing Group asked us to develop two 30s spots that could be filmed in one day for an ongoing campaign focusing on “quality of life, until the end of life.” No easy task, but director Karl Koelling resonated with the message and was prepared to tackle the specific challenges this production presented.


  • Produce and shoot two :30s broadcast spots in one day featuring separate times of day on a tight budget
  • Cast a believable and diverse family
  • Directing talent into believable moments of grief with an overall uplifting tone


We knew the only way to pull this off would be to find a single location that would work for both spots. Karl worked extensively with the talent and director of photography to bring the mood and tone of each spot into a space that matched the agency’s creative vision. Using simple camera movements, developing a rapport with the talent, and ensuring our multi-talented crew was onboard for the long production day, we were able to bring a meaningful campaign to life.


2 unique broadcast edits in multiple aspect ratios


Fishing – “Quality of Life” Campaign from Taproot Pictures on Vimeo.

Director: Karl Koelling
Producer: Ken Schmidt
DP: Jeff Sukes
1 AC: Kyle Adcock
Location Sound: Harrison Smith
Production Design and Wardrobe: Mimi Ray
HMU: Kathy Price
Key Grip: Trevor Stevens
Effects Supervisor: Dave Lowing
Gaffer: Matt Lowing
Gaffer: Dave St. George
Best Boy Electric: Trevor Kok
PA: Kody Horton

Agency: Authenticity Marketing Group
Client: Faith Hospice