Taproot Helps OnStar Find Santa

For the last decade, OnStar has teamed up with NORAD to help magnify the wonder of Christmas for thousands of children on the road. Each Christmas Eve, OnStar Members and their families can push their blue OnStar button to learn Santa’s location as he journeys across the globe spreading presents, goodwill and joy. And when children who are traveling or who have recently moved fear Santa won’t know where to find them, a helpful, live OnStar Advisor is there to assure kids that their presents will be under the tree on Christmas morning.

As part of this ongoing campaign, Taproot created a web promotion to encourage families with OnStar equipped vehicles to press their blue button. Watch the spot and see more from the production in the behind the scenes video below.