Unveiling the 2024 GMC Acadia

Unveiling the 2024 GMC Acadia

In the world of marketing, creating a buzz around a new product launch is an art form. When the task at hand is to introduce the 2024 GMC Acadia to the world, you know you need something extraordinary. We collaborated with Weber Shandwick and embarked on a journey to produce a film package that set the stage for the Acadia’s grand entrance.


The success of any film production hinges on the perfect blend of talent, creativity, and logistics. This project was no exception. To bring the 2024 GMC Acadia to life, we knew we needed to capture both static and running footage in an environment that showcased its rugged elegance. That’s where Greater Grand Rapids, Michigan, with its diverse landscapes and charming urban settings, came into play.

Our journey began with meticulous planning and location scouting. We assembled a dream team of professionals who we knew would execute this creative ask at a high level.

Production Team:

  • Director: Karl Koelling
  • Executive Producer: Josh Carrasquillo
  • Producers: Annie Varberg, Bryan Fellows
  • Production Coordinator: Katie Dunbar Kranz
  • Director of Photography: Jeff Sukes
  • 1st AC: Tyler Hollman
  • 2nd AC: Bart Thomas
  • Drone Operator: Daniel Strauss
  • DIT/BTS: Carter Louisell
  • Camera Car: Midwest Camera Car / Tim Borntrager
  • HMU (Hair and Makeup): Angie Miller
  • Location Manager: Jane Walcott
  • Gaffer: Vinny Walsh
  • Key Grip: Matt Ryan
  • Grip: Connor Hawkins
  • Production Assistants: Roylan Roundtree-Garcia, Steph Fulks

The assembled crew was not just talented but also passionate about bringing out the essence of the 2024 GMC Acadia. Their dedication would prove invaluable during the intense filming process.


Armed with top-tier equipment and a clear vision, our team set out to capture the magic. From dawn to dusk, we moved across various locations, utilizing every ray of natural light to paint the Acadia in its finest form. The picturesque landscapes of Greater Grand Rapids provided the perfect backdrop for the vehicle, highlighting its elegance and performance.

Static shots allowed us to capture every curve, every detail, and every feature that makes the 2024 GMC Acadia a game-changer in its category. These shots served as the canvas on which we would later paint the story of the Acadia’s capabilities.

The running footage was where the Acadia truly came alive. The dynamic capabilities of the vehicle were on full display as it glided through urban streets, navigated off-road trails, and embraced the open road with confidence. Under the expertise of our director, Karl Koelling, and director of photography, Jeff Sukes, each shot was meticulously framed, capturing not only the vehicle but also the emotion and excitement it evoked.

As the days went by, the camaraderie among the crew grew stronger. It was evident that everyone involved was not just doing their job but was fully invested in the project. Their passion translated into every frame captured on film.

The Post-Production Journey

With hours of footage in the can, our next challenge was to quickly edit the footage and prepare it for launch.

The editing process transformed the static shots and running footage into a seamless visual exploration of the vehicle. The color grading by Company 3 breathed life into every frame, enhancing the Acadia’s visual appeal. The sound design by Resonant Realm added an auditory layer that heightened the overall experience, immersing the audience in the running footage.

A Note of Thanks

Before we conclude this behind-the-scenes journey, we want to extend our heartfelt gratitude to everyone who played a role in this project. To our talented crew, your passion and dedication brought this vision to life.

And to all those eager to witness the culmination of our efforts, you can explore all the media and assets from our film production journey by visiting the links below:

As we eagerly anticipate the launch of the 2024 GMC Acadia, we invite you to join us on this incredible journey, one that showcases not just a vehicle, but a passion for storytelling and a commitment to excellence in filmmaking.