Chevrolet Garage Makeover

CHEVROLET GARAGE MAKEOVER

CASE STUDY

FROM DRAB TO FAB

Pamela Talley loved her electric car but missed all the guilty pleasure snacks she used to get at the gas station. We worked with Weber Shandwick and Chevrolet to concept and create a garage makeover for Pamela. With the keen design skills from celebrity designer Wendell Holland, her garage transformed into a fully stocked convenience store with an EV capable charging station.

DAYS

LOCATIONS

CREW

PICTURE CARS

MOHO

ROAD CLOSURES

DELIVERABLES

GARAGE MAKEOVER

FLIP OR FLOP

The most significant challenge of this project was determining whether it was feasible to renovate the garage in just two days while documenting the process. Given the project's nature and the constrained timeline, we needed to devise a strategy for transforming the garage practically overnight. Our solution was to construct a set and frame a stage within the garage. This led to the creation of a fully operational set within the confines of Pamela's existing garage.

Our Celebrity Talent

Working with Wendell Holland on our Chevrolet Garage Makeover project was an absolute delight. Known for his triumph in Season 36 of CBS's "Survivor" and as the host of "Hot Mess House," Wendell brought the same winning spirit and charisma to our project. His collaboration was seamless and inspiring, infusing the set with vibrant energy and creativity. Wendell’s engaging personality and enthusiasm greatly enhanced the project, making every phase of the makeover not just productive but also thoroughly enjoyable.

A Bit About Our Approach

We value experience as a cornerstone in all our productions, and this was especially true for this project. To guarantee a smooth process, we meticulously crafted renders and 3D models, providing a clear and detailed visual representation of what the set would look like once constructed. This approach was crucial in aligning expectations and visions among all stakeholders, ensuring that everyone was in complete agreement before any physical work began. Full sign-off from all parties involved was a critical step in our process, eliminating any potential misunderstandings or misalignments. Moreover, we maintained continuous communication throughout the project, a strategy that was instrumental in keeping all team members informed and engaged. This consistent dialogue and clarity in vision were key factors in our ability to deliver a beautifully finished product, reflecting the high standards and expertise characteristic of our productions.

BEHIND THE SCENES

OUR PARTNERS

Our partners are the ones who help our productions look and feel polished. In this project one partner along with the talented crew, were critical to the success of the finished project.

Color grading is an essential part of the finished product and this project was no exception. We partnered with Company 3 to develop a polished commercial look for all of the footage for this project.

THE TAPROOT EXPERIENCE

We're not just about bringing commercial projects to life; we're about curating experiences.

Our process is deeply collaborative, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.

We truly believe that we bring meaningful ideas to life and part of that mission is to bring meaningful experiences to our clients as well.

We're grateful for the opportunity to have completed the following project and we're thankful for all of our crew members who helped bring it to life.

GET IN TOUCH

Let's work together

Start a Project