Taproot Creates Pre-roll Advertisements In Response To COVID-19

Working with our friends at Authenticity, we created three pre-roll ads for Holland Home as part of an on-going campaign. The fun spots linked below feature actual residents enjoying the perks of Independent Living at Holland Home. Shot on location in Grand Rapids, MI, we utilized a five person crew … Read More

1000 Mile Dream Receives Vimeo Staff Pick

Taproot Pictures, Grand Rapids, MI 2020 USA / Duration: 13 mins Directed by: Karl Koelling Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering … Read More

Thank You

Thank you to our clients, crews, and partners. We only had a chance to capture BTS on one of our shoots, but we’re incredibly grateful to our clients, crews, and production partners who have helped us continue to bring meaningful ideas to life during one of the most trying times … Read More

1000 Mile Dream selected for Bend Film Festival 2020

Taproot Pictures, Grand Rapids, MI 2020 USA / Duration: 13 mins Directed by: Karl Koelling Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering … Read More

Filming The Mercedes AMG GLE 63S

Having the right tools can go a long way in production, but sometimes how something was done isn’t reflective of the end product. That sums up how we felt about this project as we didn’t have a big budget, great crafty, or a large crew. To understand more, first take … Read More

Filming Remotely – COVID-19 SAFE Production Practices

THE COVID-19 PANDEMIC HAS DRASTICALLY EFFECTED OUR INDUSTRY. Every production company in our industry has had to adapt to the change in business seemingly overnight. The old way of doing things is no longer viable for clients and agencies. In order to keep people safe and healthy while also continuing … Read More

Behind The Scenes – COVID Production

Behind The Scenes with Taproot One of our first productions after quarantine had us creating two 30s television spots. A big shout-out to the crew and talent who followed all COVID-19 guidelines while enduring a grueling 15.5 hour day. Take a look below at a reel from the production. More … Read More

New TV Spots For Faith Hospice

New Commercial Work It takes a special person to perform hospice care, but for those suffering loss, it makes all the difference. Working with Authenticity Marketing Group, we created two 30s spots for Faith Hospice as part of their Your Champion campaign. The first spot, “Remembering,” is airing locally in … Read More

Taproot Helps Chevrolet Tell Story About Pandemic Relief

Detroit, Michigan Taproot Pictures Business Takes Heart In a time of national need, Detroit-based businesses once again showcased their spirit of innovation, stepping up to selflessly work toward the greater good. The pandemic has taken its toll across the globe. And while nearly everyone has experienced pain and anxiety, these … Read More

Taproot Wins Gold National AAF Award

Grand Rapids, MI Taproot Pictures The American Advertising Federation has awarded Taproot gold for REI Presents: 1000 Mile Dream. This film was shot in Michigan in September of 2018 and February of 2019. Post production was finished in house October of 2019 and released in November the same year. You … Read More

Film Release | Lead The Way

Grand Rapids, MI Taproot Pictures Film Release: Lead The Way About the film: As a retired United States Army Ranger, Special Forces Green Beret, and Tier 1 Assault Sergeant Major, John “Shrek” McPhee has seen the world and war like few have. In this documentary short, John travels through Ireland … Read More

1000 Mile Dream selected for Maine Outdoor Film Festival

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling http://maineoutdoorfilmfestival.com/films/rei-presents-1000-mile-dream/ Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, … Read More

1000 Mile Dream selected for Mountainfilm Festival

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling Despite the 2016 dogsledding accident that nearly claimed her life, Liza Dietzen remains undaunted in the pursuit of her aspiration to one day compete in the Iditarod, a goal she’s maintained since the age of 5. … Read More

Taproot Wins Addy For Work With OnStar

Grand Rapids, MI Taproot Pictures Taproot Pictures wins a silver regional American Advertising Federation award for “Big Fish” created for OnStar. Here’s a big fish story for you. In the frigid month of February, OnStar Member Tanner Ouellette made the eight-hour drive from his home in North Dakota to Selkirk, … Read More

General Motors | OnStar: Clearing the way

Detroit, Michigan Taproot Pictures OnStar | General Motors In one of the snowiest cities in the U.S., it takes a community of city workers and first responders to keep the streets clear and safe. Taproot helped General Motors and OnStar tell the story of the hero’s behind the hero’s. Read … Read More

Taproot Creates Brand Film For Coca-Cola

Detroit, Michigan Taproot Pictures The Coca-Cola Company acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. The brand film Taproot created depicts the story of the founders of fairlife, Mike and Sue, who work on the flagship farm. Watch on our site

Taproot Helps OnStar Tell Live Saving Story

Detroit, Michigan Taproot Pictures Flash Flood When flash flooding hit a small Missouri town, an OnStar Advisor helped one Member stay safe above the raging waters. Tammy Chervitz just wanted to drive to the airport for a business trip. One Monday morning in August, the financial analyst was leaving her … Read More

Film Release | 1000 Mile Dream

Taproot Pictures Grand Rapids, MI Film Release: 1000 Mile Dream About the film: Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering a … Read More

Case Study: Coca-Cola | Fairlife Milk

Objective Create a high-end film that tells the fairlife story. Challenges Given a “stiff” script, different personalities historical events Limited availability & access to founders of the company Shooting outdoors on a large footprint Desire to shoot story as well as social content Photography requested Solution We helped revise the … Read More

An Old Man’s Game selected for Indy Film Fest

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling An aging Christmas tree farmer struggles to maintain his crop while grappling with his own mortality and the value of his work. Directed by his son, Karl Koelling. Indy Film Fest Official Selection Watch the film … Read More

Case Study: Amway IBO Storytelling

Objective Create authentic and compelling testimonial videos of real Amway IBOs as a way to demystify the business opportunity, humanize the brand, and peak consideration amongst the target audience. Challenges Combine shoot dates with selected IBO’s planned visits to Grand Rapids Manage talents very limited shooting schedule Film 14 IBO … Read More