Taproot Helps Chevrolet Tell Story About Pandemic Relief

Detroit, Michigan Taproot Pictures Business Takes Heart In a time of national need, Detroit-based businesses once again showcased their spirit of innovation, stepping up to selflessly work toward the greater good. The pandemic has taken its toll across the globe. And while nearly everyone has experienced pain and anxiety, these … Read More

Taproot Wins Gold National AAF Award

Grand Rapids, MI Taproot Pictures The American Advertising Federation has awarded Taproot gold for REI Presents: 1000 Mile Dream. About the film: Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising … Read More

Film Release | Lead The Way

Grand Rapids, MI Taproot Pictures Film Release: Lead The Way About the film: As a retired United States Army Ranger, Special Forces Green Beret, and Tier 1 Assault Sergeant Major, John “Shrek” McPhee has seen the world and war like few have. In this documentary short, John travels through Ireland … Read More

1000 Mile Dream selected for Maine Outdoor Film Festival

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling http://maineoutdoorfilmfestival.com/films/rei-presents-1000-mile-dream/ Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, … Read More

1000 Mile Dream selected for Mountainfilm Festival

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling Despite the 2016 dogsledding accident that nearly claimed her life, Liza Dietzen remains undaunted in the pursuit of her aspiration to one day compete in the Iditarod, a goal she’s maintained since the age of 5. … Read More

Taproot Wins Addy For Work With OnStar

Grand Rapids, MI Taproot Pictures Taproot Pictures wins a silver regional American Advertising Federation award for “Big Fish” created for OnStar. Here’s a big fish story for you. In the frigid month of February, OnStar Member Tanner Ouellette made the eight-hour drive from his home in North Dakota to Selkirk, … Read More

General Motors | OnStar: Clearing the way

Detroit, Michigan Taproot Pictures OnStar | General Motors In one of the snowiest cities in the U.S., it takes a community of city workers and first responders to keep the streets clear and safe. Taproot helped General Motors and OnStar tell the story of the hero’s behind the hero’s. Read … Read More

Taproot Creates Brand Film For Coca-Cola

Detroit, Michigan Taproot Pictures The Coca-Cola Company acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. The brand film Taproot created depicts the story of the founders of fairlife, Mike and Sue, who work on the flagship farm. Watch on our site

Taproot Helps OnStar Tell Live Saving Story

Detroit, Michigan Taproot Pictures Flash Flood When flash flooding hit a small Missouri town, an OnStar Advisor helped one Member stay safe above the raging waters. Tammy Chervitz just wanted to drive to the airport for a business trip. One Monday morning in August, the financial analyst was leaving her … Read More

Film Release | 1000 Mile Dream

Taproot Pictures Grand Rapids, MI Film Release: 1000 Mile Dream About the film: Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering a … Read More

An Old Man’s Game selected for Indy Film Fest

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling An aging Christmas tree farmer struggles to maintain his crop while grappling with his own mortality and the value of his work. Directed by his son, Karl Koelling. Indy Film Fest Official Selection Watch the film … Read More