Matthew Rojas

Matthew got his start in narrative film, but what defines his commercial work is something harder to teach: an ability to inject energy and visual distinctiveness into subjects that would be otherwise lacking. He has a knack for finding the cinematic potential in everyday brands and stories, and shaping the creative into something that feels genuinely compelling.

One of Taproot's Dallas-based commercial directors, Matthew is a powerhouse when a project needs to punch above its weight visually. His work spans clients including the Oklahoma City Thunder, Under Armour, and Chevy among many more. For Matthew, it’s not just about making something that looks beautiful; he wants his work to move people and make them reflect long after they’ve seen it.