OnStar | General Motors
In one of the snowiest cities in the U.S., it takes a community of city workers and first responders to keep the streets clear and safe.
Taproot helped General Motors and OnStar tell the story of the hero’s behind the hero’s.
With 170 inches of snowfall in an average year, Lead, South Dakota, is one of the snowiest places in the country. A historic mining community nestled in the stunning Black Hills, Lead must maximize its wintertime resources just to keep the roads clear. In a place like Lead, if the snow isn’t plowed, first responders’ ability to quickly get to accident scenes is seriously hindered.