Director Brett Warkentien Partners with GM Envolve and McCann Detroit on Two Spots
Detroit, MI – Director Brett Warkentien from Taproot Pictures has teamed up with GM Envolve and McCann Detroit to create two dynamic new :30-second spots highlighting the value of OnStar and GM Fleet for customers nationwide.
The campaign, shot entirely in Detroit, the birthplace of American automotive innovation, showcases Warkentien’s hands-on approach to collaborative storytelling. From script development and shot listing to storyboarding and animatic creation, Warkentien worked closely with agency and client partners to craft a creative vision that brought clarity, efficiency, and cinematic depth to the final spots.
“From the earliest stages, Brett was deeply invested in building a clear roadmap for the work,” said Josh Carrasquillo, Taproot EP. “His collaboration in shaping the scripts and visual approach ensured every frame connected with audiences while staying true to the GM Envolve brand.”
The two spots highlight the real-world benefits of OnStar and GM Fleet, reinforcing GM Envolve’s role as a trusted partner for businesses and drivers alike. By leveraging authentic Detroit backdrops and cinematic visuals, Warkentien brought both relatability and aspirational polish to the campaign.
“Detroit is at the heart of everything GM stands for,” said Warkentien. “It was an honor to bring these stories to life here, in the city that built the automotive industry. From concept to execution, this was a true collaboration with McCann and GM Envolve to create spots that resonate with both fleet managers and everyday customers.”
The campaign reflects Warkentien’s signature style, marrying thoughtful pre-production planning with an eye for storytelling that feels both cinematic and grounded. His work with GM Envolve further cements his reputation as a director who thrives in collaborative environments while delivering memorable, brand-forward creative.
View the spot: “Simply Reimbursable”
Contact:
Taproot Pictures
415 Norwood Ave. SE
Grand Rapids, MI 49506
Email: josh@taprootpictures.com