General Motors | OnStar: Clearing the way

Detroit, Michigan Taproot Pictures OnStar | General Motors In one of the snowiest cities in the U.S., it takes a community of city workers and first responders to keep the streets clear and safe. Taproot helped General Motors and OnStar tell the story of the hero’s behind the hero’s. Read … Read More

Taproot Creates Brand Film For Coca-Cola

Detroit, Michigan Taproot Pictures The Coca-Cola Company acquired the remaining stake in fairlife LLC from its joint venture partner Select Milk Producers. The brand film Taproot created depicts the story of the founders of fairlife, Mike and Sue, who work on the flagship farm. Watch on our site

Taproot Helps OnStar Tell Live Saving Story

Detroit, Michigan Taproot Pictures Flash Flood When flash flooding hit a small Missouri town, an OnStar Advisor helped one Member stay safe above the raging waters. Tammy Chervitz just wanted to drive to the airport for a business trip. One Monday morning in August, the financial analyst was leaving her … Read More

Film Release | 1000 Mile Dream

Taproot Pictures Grand Rapids, MI Film Release: 1000 Mile Dream About the film: Liza Dietzen has dreamt of competing as a dog sledder since learning about the Iditarod in kindergarten. Ever since, she’s dedicated the majority of her life to raising and caring for her sled dog team, fostering a … Read More

Case Study: Coca-Cola | Fairlife Milk

Objective Create a high-end film that tells the fairlife story. Challenges Given a “stiff” script, different personalities historical events Limited availability & access to founders of the company Shooting outdoors on a large footprint Desire to shoot story as well as social content Photography requested Solution We helped revise the … Read More

An Old Man’s Game selected for Indy Film Fest

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling An aging Christmas tree farmer struggles to maintain his crop while grappling with his own mortality and the value of his work. Directed by his son, Karl Koelling. Indy Film Fest Official Selection Watch the film … Read More

Case Study: Amway IBO Storytelling

Objective Create authentic and compelling testimonial videos of real Amway IBOs as a way to demystify the business opportunity, humanize the brand, and peak consideration amongst the target audience. Challenges Combine shoot dates with selected IBO’s planned visits to Grand Rapids Manage talents very limited shooting schedule Film 14 IBO … Read More