Case Study: Coca-Cola | Fairlife Milk

Objective Create a high-end film that tells the fairlife story. Challenges Given a “stiff” script, different personalities historical events Limited availability & access to founders of the company Shooting outdoors on a large footprint Desire to shoot story as well as social content Photography requested Solution We helped revise the … Read More

An Old Man’s Game selected for Indy Film Fest

Taproot Pictures, Grand Rapids, MI 2019 USA / Duration: 13 mins Directed by: Karl Koelling An aging Christmas tree farmer struggles to maintain his crop while grappling with his own mortality and the value of his work. Directed by his son, Karl Koelling. Indy Film Fest Official Selection Watch the film … Read More

Case Study: Amway IBO Storytelling

Objective Create authentic and compelling testimonial videos of real Amway IBOs as a way to demystify the business opportunity, humanize the brand, and peak consideration amongst the target audience. Challenges Combine shoot dates with selected IBO’s planned visits to Grand Rapids Manage talents very limited shooting schedule Film 14 IBO … Read More