Case Study: Amway IBO Storytelling


Create authentic and compelling testimonial videos of real Amway IBOs as a way to demystify the business opportunity, humanize the brand, and peak consideration amongst the target audience.


  • Combine shoot dates with selected IBO’s planned visits to Grand Rapids
  • Manage talents very limited shooting schedule
  • Film 14 IBO stories over four days
  • Time & budget constraints do not allow for filming b-roll outside of the four days
  • Conduct interviews and craft content within context of six key messaging points
  • Combine with photo session for each individual


Create a highly coordinated “Behind-The-Scenes” multi-camera approach which satisfies time and budget constraints, as well as project objectives.


45 unique edits in multiple aspect rations and six different languages translated via subtitles

Example Edits

Individual story (Nakul Arora):

Messaging edit (Low Cost, Low Risk):