STORYTELLING FOR HIGHER EDUCATION
CASE STUDY01
COLLEGES AND UNIVERSITIES
Our collaboration with Michigan State University and Calvin University focused on creating engaging campaigns to draw students to their campuses. For each institution, we began by pinpointing the objectives of their recruitment campaigns through our Strategic Input Brief. This approach enabled us to construct persuasive narratives tailored to their specific goals. Below, you can find the outcomes of these distinct campaigns.
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DELIVERABLES
MICHIGAN STATE UNIVERSITY
We worked with the Eli Broad College of Business to develop a recruitment campaign for their Executive MBA program. Their intention was to use real students and tell real stories about how their journey through the program helped shape them into the business leaders they are today. The result was a series of six different video deliverables for their recruitment campaign.
CALVIN UNIVERSITY
Calvin University needed a recruitment film that depicted the diverse lifestyle students can expect to experience at Calvin University. Specifically targeting incoming freshman, we helped develop a video campaign that showcased the various lifestyles over the course of three filming days.
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A Bit About Our Approach
With real people it's important to truly understand their motivations. Part of our directors process was to pre-interview our talent during pre-production to really understand what stories we can expect to get from them on the day. The approach to filming at both Michigan State University and Calvin University was to capture a docu-style interview and b-roll narrative. We used a small crew for each project that allowed us to travel quickly and efficiently.
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MICHIGAN STATE UNIVERSITY
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CALVIN UNIVERSITY
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THE TAPROOT EXPERIENCE
We're not just about bringing commercial projects to life; we're about curating experiences.
Our process is deeply collaborative, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.
We truly believe that we bring meaningful ideas to life and part of that mission is to bring meaningful experiences to our clients as well.
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