Faith Hospice Campaign

BUILDING BROADCAST CAMPAIGNS

CASE STUDY

DEEPLY COLLABORATIVE WORKFLOW

Our first collaboration with Authenticity Marketing Group involved developing two 30-second TV commercials for their client, Faith Hospice. Over the past three years, our partnership has expanded, resulting in the creation of six diverse TV spots. Additionally, we have produced over 50 short content pieces using footage from these commercial shoots, and filming new footage with smaller crews, ultimately servicing the clients many content needs.

DAYS

LOCATIONS

CREW

DELIVERABLES

BROADCAST SPOTS

BILLBOARDS

TALENT

HOURS OF FOOTAGE

BECOMING A PARTNER

Right from the start, we understood that scheduling efficiency and budget management were crucial. Working closely with Authenticity Marketing Group, we assisted in developing the creative storyboards. Our Director, Karl Koelling, crafted animatics to streamline production timing. These TV spots, produced annually, are part of Faith Hospice's ongoing television campaign. Our objective has been to infuse each commercial with a unique and fresh creative vision.

BEING
NIMBLE

For each project, our assignment was to shoot two 30-second commercials in a single production day, with each spot designed to convey distinct locations. This required an immense amount of production design work in a limited timeframe. To tackle this challenge, as with all our productions, we focused on assembling the ideal team for each commercial. As the production design requirements changed year over year, having the right crew for each situation was essential to meet our objectives.

WHY THEY KEEP COMING BACK

Grasping our clients' ultimate objectives is vital for our success. We were aware that Authenticity Marketing Group required broadcast-quality work that adhered to strict deadlines and budgets. At Taproot, leveraging experience in each production is crucial, which is why we closely collaborated with them to transform their creative vision into a feasible filming schedule. Our communication strategy and collaborative production approach enable us to meet the creative directors' aspirations while also fulfilling the client's needs.

BROADCAST SPOTS

The following are all six spots that aired on television. These spots were all filmed between 2021 - 2023. Crew size and location changes were kept to a minimum to remain efficient in budget. The effectiveness of this approach is clearly reflected in the completed work showcased below.

2023