Is it really possible to measure performance and return on investment for video? We’ve taken out the mystery with our data-driven approach. Learn more below and click the button to get started.



We understand that measuring return on investment (ROI) for video content can often feel like a mysterious process. We offer a robust model that combines advanced analytics and real-time data that shows you exactly how your videos are performing while at the same time informing future content decisions.

With our retainer model, you gain a dedicated team of talented advertising and video production professionals at your fingertips, ready to bring your vision to life and grow your business. No more searching for freelancers or juggling multiple production company bids. We are your “in-house” production company and your go-to creative partner, ensuring consistency, efficiency, and cost-effectiveness throughout your projects.

Monthly reporting meetings and quarterly strategy sessions allow us to achieve exceptional results for your business by meticulously measuring and optimizing the performance of your videos. All of this allows you to achieve your goals while monitoring your exact return on investment.


  1. Strategic Partnership:
    We don't just work for you; we work alongside you. We immerse ourselves in your business to understand your objectives, challenges, and opportunities. Together, we create a roadmap to success.

  2. Customized Solutions:
    One size does not fit all. We tailor our strategies to your unique needs, ensuring that every campaign is designed to achieve your specific goals.

  3. Digital Expertise:
    Our team of experts specializes in harnessing the power of digital marketing. From Google Ads to social media, we know how to make each platform work for you.

  4. Data-Driven Approach:
    We believe in the power of data. Our strategies are fueled by insights and analytics, ensuring that your campaigns are continuously optimized for maximum ROI.

  5. Continuous Improvement:
    Your success is our success. We monitor, adapt, and refine our strategies to ensure that you stay ahead of the competition.


  • Increased Brand Visibility
  • Higher Conversion Rates
  • Improved Customer Engagement
  • Enhanced ROI on Ad Spend
  • Strategic Content that Resonates



We harness the power of industry-leading tools like Google Analytics, Google Ads, and Google Tag Manager to provide you with granular insights into your campaigns. This means you'll have a clear understanding of what's working and what's not, enabling us to make data-driven decisions that drive your ROI to new heights.



Taproot Pictures has been an incredible partner to my company on multiple video projects, from concept to completion. Their entire team is knowledgeable, professional and creative. We had limited experience with video prior to working with them, and they walked us through the process, providing strategic leadership and coaching as a major value-add. I think ultimately what sets them apart, though, is their very down-to-earth personalities. So easy to work with. Culturally, they're similar to our company, humble even though they don't have to be (they're the best!). Highly recommend.
Rachael Martemucci // Owen-Ames-Kimball Co. // Director of Marketing and Programming
I would hire Taproot for any/all production needs I have in the future. Both Josh & Karl are two of the most professional people in the business. They're incredibly patient, timely, and efficient. They are problem solvers at their core and they create some of the best work out there! Two of the most talented directors/producers I have had the pleasure of working with. Whether it's a shoot in Detroit or on the slopes of Big Sky, Montana, you will always get their best. I cannot wait to work with them more in the future!
Max Sznewajs // Campbell Ewald // Agency Producer
Taproot is such a talented group of media professionals. I love working with them because they are top-notched, efficient, creative, and they are always willing to go the extra mile. They provide high-quality professional media within budget. They are definitely one of my favorites!!
Kimberly Moore // Kids' Food Basket // VP Communications & Community Engagement


Schedule a consultation with us today, and let's discuss how we can tailor our ROI Retainer Service to meet your specific needs. Your success is just a click away.


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