Just because something starts badly, doesn’t mean it has to end that way. Thanks to OnStar and the friendly people of Selkirk, MB, a fishing trip to Canada was saved from completely going south. Learn more about the story here.

Shot on location in Winnipeg, MB, this testimonial web commercial uses a mixture of animation, stage, and live action to tell the story. We worked with a combination of Michigan based and local crew to create this spot for General Motors.

Director: Karl Koelling

Agency: Campbell Ewald

Client: OnStar | General Motors

Producer: Katie Fox Webb

Cinematographer: Eric Forand

Editor: Matthew Bouwense