GMC Certified Service

CASE STUDY

Expert Level Care

GMC trucks are crafted to embody boldness, refinement, and practicality, with a strong emphasis on innovation and advanced technology. Beyond engineering excellence, the brand is committed to maintaining their vehicles to the highest standards. We were entrusted with showcasing GMC's expert-level Certified Service in this multi-spot campaign under the direction of Brett Warkentien blending stunning visuals with unparalleled vehicle expertise to tell their story.

DAYS

LOCATIONS

CREW

PARK PERMIT

TALENT

PICTURE TRUCKS

DELIVERABLES

WILL ARNETT V.O.

Keeping it Local

Originally wanting to shoot in the Pacific Northwest, these 6 spots ended up being filmed in our own backyard: Detroit and Marquette in Michigan's beautiful Upper Peninsula. This allowed us to capture the full natural beauty of the great outdoors, while still being efficient in planning and execution.

The Spot

Behind the Production

Sit down with Josh (EP) and Cole (Post-Supervisor) as they discuss the approach to this project

Finishing Partners

Our partners are the ones who help our productions look and feel polished. In this project one partner along with the talented crew, were critical to the success of the finished project.

Color grading is an essential part of the finished product and this project was no exception. We partnered with Company 3 to develop a polished commercial look for all of the footage for this project.

The Taproot Experience

We operate in a highly collaborative manner, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.

It's our mission to help people and brand share meaningful ideas, and part of that mission is creating a positive, seamless experience for our clients. Reach out below and let's figure out how we can serve your needs.

Start Your Project