BISSELL BRAND CAMPAIGN
CASE STUDYA MASSIVE UNDERTAKING
As part of Bissell's brand campaign and website redesign, we collaborated with DEPT agency to produce 20 unique films. Director Brett Warkentien led the production over 10 days, featuring 20 on-camera principals, 14 animals, five locations, and a world-class crew of 40+.
The outcome was a comprehensive content library, including finished spots and photography, providing the Bissell brand with a strong foundation as they continue to elevate their image and refine their visual identity for customers.
TALENT
WATCH BEHIND THE SCENES
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DIRECTORS CUT :30
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Our Approach
Problem-solving is at the core of video production, and this shoot was no exception. Most commercial productions wrap within five days—stretching to ten is almost unheard of. But ten days of filming with 20 OCPs (36 talent days), 14 animals, five locations, and over 40 of the industry’s best filmmakers? That’s a different level entirely.
Director Brett Warkentien meticulously mapped out the production with a detailed matrix and storyboards, ensuring a clear approach to each day's shoot. Scene blocking and location scouting were critical to executing his vision, and extensive preparation went into building the schedule. First AD Seth Rice played a key role in keeping us on track, making sure every filming day stayed on schedule. Despite the demanding pace, the entire crew worked together to ensure each day ran smoothly.
OUR CREW
Our crew is the backbone of our high-quality productions. On this project and every project, their expertise is essential to our success, and we are deeply grateful for their dedication.








THE TAPROOT EXPERIENCE
We're not just about bringing commercial projects to life; we're about curating experiences.
Our process is deeply collaborative, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.
We truly believe that we bring meaningful ideas to life and part of that mission is to bring meaningful experiences to our clients as well.
We're grateful for the opportunity to have completed these 6 deliverables, and we're thankful for all of our crew members who helped bring it to life.
