GMC Certified Service

CASE STUDY
01

Expert level Care

GMC trucks are crafted to embody boldness, refinement, and practicality, with a strong emphasis on innovation and advanced technology. Beyond engineering excellence, the brand is committed to maintaining their vehicles to the highest standards. We were entrusted with showcasing GMC's expert-level Certified Service in this multi-spot campaign, blending stunning visuals with unparalleled vehicle expertise to tell their story.
0
DAYS
0
LOCATIONS
0+
CREW
0

PICTURE TRUCKS

0

TALENT

0

PARK PERMIT

0
DELIVERABLES
0
WILL ARNETT (VO)

Watch the Breakdown

Join Executive Producer, Josh Carrasquillo, and Post-Production Supervisor, Cole Hammontree, for an in depth production breakdown.
WATCH

02

THe SPOT

03

Our Approach

Problem solving is the name of the game when it comes to any part of video production, and this shoot was no different. Originally wanting to shoot in the Pacific Northwest, these 6 spots ended up being filmed in our own backyard: Detroit and Marquette in Michigan's beautiful Upper Peninsula. This allowed us to be efficient in planning and executing. 

04

OUR PARTNERS

Our partners are the ones who help our productions look and feel polished. In this project one partner along with the talented crew, were critical to the success of the finished project.

Color grading is an essential part of the finished product and this project was no exception. We partnered with Company 3 to develop a polished commercial look for all of the footage for this project.

Image
05

THE TAPROOT EXPERIENCE

We're not just about bringing commercial projects to life; we're about curating experiences.

Our process is deeply collaborative, treating agency and clients as partners in the creative journey. We want every production to feel like a white-glove service, underlining our commitment to excellence and collaboration.

We truly believe that we bring meaningful ideas to life and part of that mission is to bring meaningful experiences to our clients as well.

We're grateful for the opportunity to have completed these 6 deliverables, and we're thankful for all of our crew members who helped bring it to life.

GET IN TOUCH

Let's work together
Start a Project