Every great company has a founder’s story and this is that. Mike and Sue McCloskey are true innovators in the dairy industry and testaments to the idea that necessity is the mother of invention. We worked with fairlife’s internal team to create this brand film on location at their flagship farm in Fair Oaks, Indiana .
Over the course of 4 days, we covered 30,000 acres with a documentary crew, flexing to weather, live animals, and the owners’ busy and changing schedules.
Director: Karl Koelling
Cinematographer: Craig Harmer
Editor: Matthew Bouwense