Just because something starts badly, doesn’t mean it has to end that way. Thanks to OnStar and the friendly people of Selkirk, MB, a fishing trip to Canada was saved from completely going south. Learn more about the story here.
Shot on location in Winnipeg, MB, this testimonial web commercial uses a mixture of animation, stage, and live action to tell the story. We worked with a combination of Michigan based and local crew to create this spot for General Motors.
Director: Karl Koelling
Agency: Campbell Ewald
Client: OnStar | General Motors
Producer: Katie Fox Webb
Cinematographer: Eric Forand
Editor: Matthew Bouwense